One auction inside a small Skool community. $46,248 in sales in a week.
That's one of our small ones. Our auctions have done anywhere from $0 to over $300,000. Yours would probably land somewhere in between.
The top bid in the comments was $5,000. She walked away with $46,248.
The owner had a group full of people trying to land paying clients, and she had real help for exactly that. Most of her members just hadn't taken the step yet.
So we made the step easy to take. We put her most hands-on help up for auction right inside the group: land your first (or next) paying client in 90 days. Bids started at $1, with no reserve. The first $1,000 came in 12 minutes, and by the end there were 72 bids from 44 people. Everyone could see what that help was worth, and the people who didn't win still wanted it.
What it sold
| Buyer | What they bought | Terms | Sale value |
|---|---|---|---|
| Auction package, upgraded | Paid in full | $7,000 | |
| Auction package | Paid in full | $5,100 | |
| Rainmaker | 10 payments | $5,990 | |
| Rainmaker | 10 payments | $5,990 | |
| Closer | 10 payments | $3,990 | |
| Closer | 10 payments | $3,990 | |
| Closer | 10 payments | $3,990 | |
| Closer | Paid in full | $3,000 | |
| Closer | Paid in full | $3,000 | |
| Closer | Paid in full | $3,000 | |
| Three months of VIP | Paid in full | $599 | |
| Three months of VIP | Paid in full | $599 | |
| Total | $46,248 |
From the owner's sales tracker. Buyer names hidden.
Notice the list. One person won the auction. Eleven more got help anyway, through offers she already had. That's the part most owners never see coming.
And she walked away with more than the sales. The auction showed exactly what her members needed most, so she now has a new $3,000 to $4,500 offer built around it.
Why this works
Travis Sago has run more of these than anyone I know. Two short videos of him walking through how an auction turns a quiet audience into buyers.
It's not just us
These are from a private group where people post their auction results. Names and photos hidden. Tap one to read it.
If we did this with yours
- You keep the audience, the brand and the relationship.
- We build the offer and run the auction with you.
- We only get paid after the money lands in your account. If nothing sells, it cost you nothing.
Communities, newsletters, email lists, courses. If people show up for you, it can work.